Brand Assets

bex.co Brand Assets

Logos, colors, and typography for press, partners, and community projects.

Naming

Brand Name Guidelines

Correct usage

bex.co

Always include the .co TLD as part of the brand name.

Do not use

Bex

Missing the .co suffix — incomplete brand name.

Do not use

Bex Co

Do not write the name as two words — it is always "bex.co".

Logos

Logo Assets

Mark — SVG

Scalable vector, preferred for web and print.

Download SVG

Mark — WebP

256×256 raster mark for avatars and app icons.

Download WebP

bex.co

Wordmark — text

The wordmark is set in type, not an image: system grotesk, medium weight, with ".co" in brand green.

Usage

Logo Usage

Correct usage

Unmodified proportions, color, and clear space.

Do not use

Never stretch or squish the mark's proportions.

Do not use

Never recolor the mark — use it exactly as shipped.

Do not use

Never place the mark where it loses contrast with its background.

Palette

Brand Colors

Primary

#307D03

Primary — Dark Mode

#5FC535

Olive Block

#234118

Bone

#F1EFE4

Background Light

#F8F8FA

Background Dark

#040608

Type

Typography

Ship with confidence

H1 — Hero title

What you can run

H2 — Section heading

Managed Postgres

H3 — Card title

Long-running HTTP services with zero-downtime deploys.

Body text

System

Kicker label

Display — System Grotesk

Headlines and display copy. Weight 800, tight tracking.

-apple-system · Segoe UI · Helvetica Neue · system-ui

{}

Mono — Utility

Labels, data, and machine state. The utility voice of the platform.

ui-monospace · SF Mono · Menlo · Consolas

Press & Partnership Inquiries

For press inquiries, partnerships, or custom use cases, email hello@bex.co